Blu-ray and HD DVD Missing Early Projections by Almost 60%
As of September 30, only $30M in sales for the new formats; projections revised
By the HDBlu.com Staff – October 11, 2006
While there has been much focus on the developing battle between Blu-ray and HD DVD, it seems that both formats are underperforming with consumers in the early going. Thus far, only $30M has been spent by consumers on the new formats, $25M on hardware and $5M on software, as reported by Reuters.
Both the Blu-ray Disc Association and the HD DVD Promotion Group have lined up long lists of supporters including Dell, Sony, and Apple (Blu-ray) and Toshiba, Intel and Microsoft (HD DVD). However, consumers have not been lining up to buy their systems. On the market as of September 30th are only a handful of units. Most notably, two units from Toshiba (HD DVD) and one from Samsung (Blu-ray). However, while original sales projections ranged from $1.1-2.2B, Warner Home Video projects that actual sales will come in at only $900M for the year.
Driving Growth
In the coming months, the key driver of high-def sales is expected to be game consoles, which are projected to make up 1M of the total 1.7M high-def playback devices in homes by year end. The graphic below illustrates the projected breakdown. As this key front in the high-def battle develops, HDBlu.com will be there to provide you with the information!
